What type of learning activity will you employ to enable your partners, sales teams and customers? Will it be some sort of E-Learning course? Maybe it will employ the tenets of distance learning. Better yet, it should be delivered via virtual classroom.

At the end of the day, it’s semantics.  There are two ways to look at learning. The first is learning that’s designed to enhance job and organizational performance. The second is learning that’s designed to satisfy a check box that communicates, “Yes, I took this training course”.  The latter of the two is not where you want to be, for a number of reasons.

One, check box training possesses a low ROI. Second, the most valuable training materials, regardless of delivery mode have second, third and fourth lives. They become points of reference and are shared, tagged and enhanced in lockstep with the evolution of the idea or product they support.

Learning materials that fall into the second category are typically the most compelling because there’s a 1:1 correlation between the information they communicate and the audience’s job related responsibilities. Additionally, they break the rules of traditional education delivery. Rather than forcing the audience to consume the information linearly, they work with how the audience thinks or needs the information.

The delivery modes are blended and use both digital and print liberally. These courses behave more like conversations between an SME and an interested disciple, opposed to a freshman chained to a desk in a 1500 person lecture hall.

Which experience sounds most appealing to you?

If you said the first, I implore you to never return to this blog. If you’re compelled by the second, stick around; we’re just getting started.

Posted by Amin on 06.19.2009 at 7:57am   Tags: distance-learning, elearning, training
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