

Name: Amin Marts. No worries if you mispronounce the first name, I’ll correct you.
What I’m interested in: Simply, finding solutions for problems, excuse me, challenges.
What I bring to the table: Big picture thinking. Ruthless execution. The ability to distill complex topics into bite-sized and easy to digest contextual stories.
Turn On’s: Smart design. Simple solutions to complex problems. Billboards that make me stop, think, and take a picture to share with you. Jargon. Most of all, flowy singletrack.
Turn Off’s: Jargon. Overly complex solutions that don’t scale. Ambiguous messages. Unintelligible handwriting. Skiers who wear Starter jackets.
My Favorite Tools: iPad, Keynote, Mindmeister, DropBox, old skool whiteboards, OmniFocus, Glenn Beck.
Things I (admit) I read: HBR, Economist, anything Seth Godin writes, WSJ, on occasion the International Herald, when feeling snarky The New Yorker.
January’s Wish: To lose the twang I’ve developed from watching too much CMT during Christmas.
Best way to contact me: Through my twitter or email. I’m easy to find.
Three Steps To A Better Conference
A recent article in BusinessWeek outlined three steps for making conferences better.
- Conferences and meetings should tell unique stories
- Conferences should be for, by, and about the attendees
- Conferences should be about more than just eating and sitting
I agree. The BW list is wonderful when vetting whether or not to attend a conference however they’ve missed the point. It’s not about conferences. It’s about what conferences or face-to-face interactions provide. Rather than searching for a way to drive traffic to a conference smart companies are figuring out ways to have better conversations. Here are a few:
- Good conversations are rout with anecdotal stories
- Conversationalists listen as much as they speak if not more
- Effective conversations start in the mode the audience is accustomed to using
Posted by Amin on 06.12.2009 at 6:30am Tags: businessweek, bw
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