Artifact3 provides strategic channel and marketing consulting to IT channel organizations of all sizes. Our consultative methodology centers on understanding your current channel programs, business goals, inhibitory challenges and in-place resources. Our success is measured against your partners’ ability to:
- Help customers achieve their full business potential
- Increase their sales and technical staff productivity
- Expand into new markets
- Increase revenue while shortening the sales cycle

Enablement Program Development
Enablement Program Development is the creation, implementation and management of your channel program. We provide you with the best in class strategies associated with recruiting, on-boarding and nurturing the right ecosystem of partners to sell, position and implement your products and services.
Learning Program Development
Learning Program Development is the collection of the assets used to train your channel partners' sales and technical staff on your products and services. A cross section of these assets include, e-learning course-ware, live and virtual instructor-led courses, white-papers, selling skills clinics, sales guides, videos and podcasts.
Social Marketing Campaign Development
Social marketing is most successful when it is part of a holistic strategic marketing program tied to tangible business results. We assess your business and marketing objectives to then develop and deploy logical and sustainable social marketing initiatives for you and your channel partners.
Market Research and Analysis
We deliver market research and analysis from the perspective of the solution provider and value added reseller. Our value for the solution provider is determining which partners are most capable at positioning, selling and implementing your suite of products and services. For the value added reseller, our focus centers on determining which solution provider and program is the right fit for you, via your skill-set, business objectives and organizational structure.
Our A3V methodology is how we consistently develop high quality, customized content and activities.
Learning can elevate and differentiate your organization above the competition at both product and service levels. As a business leader, knowledge is imperative to your success.
We will help you determine how to:
- Communicate your solution and market expertise to a broader audience
- Increase the effectiveness of your network of partners and employees
- Ensure the consistency of communications surrounding your brand
- Improve customer satisfaction through better service and education
- Attract new customers by bridging the knowledge gap between their needs, your services and market trends
- Maintain adaptability in an ever-changing marketplace
Let Artifact3 help you leverage education to meet your business goals.
Sign up here and we'll be in touch shortly.
Name: Amin Marts
Title: Principal/Founder
Job Description: I steer the ship, work in the engine room and serve meals in the galley. Primarily, my job is to ensure we meet our client’s expectations and stay on task as a studio to deliver high quality, impactful work.
What I bring to the table: Big picture thinking. The ability to distill complex ideas into bite-sized contextual stories.
Best way to contact me: Through our contact form or via email please
My iPod: This is an ever changing assemblage of old and new, classic and trendy, that I’m somewhat apprehensive to put to paper, but here it goes; The Afghan Whigs, Phoenix, The Kooks, Silversun Pickups, Metric, Etta James, James Brown, Rustic Overtones, Sweatshop Union, Jay-Z, Lupe Fiasco and Slick Rick.
Turn Ons: Smart design. Descriptive words. Deep snow. Simple solutions to complex problems. Focus.
Turn Offs: Sprawl. Ed Hardy and his t-shirts. Unclear messages.
Favorite Big Thinkers (& Cyclists): Seth Godin. Malcolm Gladwell. Lance Armstrong. Myself.

07.07.2010
The target user of your product needs to see how your product fixes their problem before they’re going to buy it, plain and simple. Straight away, the easier you make it for them to kick the [...]
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06.28.2010
Selling via a channel is a fundamental part of business. Some organizations get it, some don’t. Those that do can clearly articulate why the channel is integral to their success, who the target customer is, what [...]
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06.18.2010
Evaluating the selling channel is a continuous process. Following suit, below is a subsection of questions sales managers, directors of sales enablement and operations people should be continually asking.
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